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| News · Satire · Spoof · Parody · Humour · Menzies Campbell |
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| You are misplaced along with: Home > News | 19th March |
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 Iraq wakes up to new 'Sunni Delight' drink20 Jul 2005 by Mrs Dimmock
In a bold move designed to build bridges - and brands - across the Arab world, JW Childs has unveiled plans to launch 'Sunni-Delight' throughout Iraq.The fluorescent drink with its characteristic explosion of fruit-style flavours will grace religiously appropriate breakfast tables from April 2005, the company said. While JW Childs was tight lipped over rumours rebel Shi'a groups were planning to attack the pipeline bringing 'Sunni D' into Iraq via the Arabian Gulf, there were signs it was prepared to head off potential controversy. Company spokeswoman Lyndsey Chicken said: "We want to work with the people of Iraq and spread our citrus sunshine to people of all faiths. Sunni Delight is about bringing people together and we are confident that Iraqis will unite in their pursuit of a vitamin-C rich solution in this time of trouble." JW Childs purchased the Sunny Delight company from Procter & Gamble in April 2004 in an effort to extend its reach into nutrient-neutral, calorie-heavy soft drinks. The company has been a risk-taker before, famously attempting to launch its 'Porky-Fizz' carbonated tea drink to an incredulous Israeli public in the summer of 1997. The beverage was swiftly withdrawn after attacks on several of the company's gristle liquefaction units in the Golan Heights. But hopes are high for Sunni-D, with several of the still-standing commercial outlets in Basra and Tikrit already making tentative enquiries for orders. "We've heard very little from Fallujah," said Ibrahim Mohamed Al Aljomaih, chief executive of the Iraqi chamber of commerce, which is acting as a joint venture partner on the project. "But we expect Sunni-D to provide the rocket fuel for rebuilding. We want to accentuate the Sunny side of the Sunni triangle," he said. Shi'a clerics were not easily convinced though. Hamid al-Khafaf was one of many to encourage his followers to favour more traditional breakfast beverages, claiming that 'Sunni-D', "although delicious, is the liquid representation of the evil at the heart of western imperialism." JW Childs' Chicken noted, "Sunni and Shi'a Muslims share most of the fundamental Islamic beliefs and articles of faith, but differ over the question of the succession from the prophet Muhammad." "It is unlikely that 'Sunni-D' will smooth out these wrinkles immediately. But surely, such questions are too big for breakfast time?" she added. Related Articles US Marines surround Bethnal Green 6 May 2005
US to search for WMDs in Iraq1 Feb 2005
Abuse tolerance zones planned for British soldiers27 Jan 2005
Al-Zarqawi "kicked" from Iraqi militant website25 Nov 2004
Hoon asks Iraqis not to shoot back22 Oct 2004
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